Bill Durrant is an award-winning paid media and advertising expert with nearly two decades of experience helping brands achieve step-changes in growth. As the founder of Exverus Media, headquartered in Los Angeles, CA, his mission is to bring back the sanity to media planning and advertising by integrating media strategy with attribution-based analytics and media creativity. His book, Destroy the Hype: How to Achieve Extraordinary Results In Advertising releases Q4 2019.