Crossing Chasms
  • The Paid Media Blog
  • About Bill
  • Contact
  • Speaking
Crossing Chasms
  • The Paid Media Blog/
  • About Bill/
  • Contact/
  • Speaking/
Crossing Chasms

The Blog for Driving Brand Growth Through Paid Media

The Paid Media Blog for Brand Growth

Brands know that paid media and advertising are one of the surest paths to growth, but brands looking to “cross the chasm” or create a step change in revenue need specific paid media and advertising strategies that address their needs specifically.

Crossing Chasms
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July 18, 2019

For Brands Who Want to Grow: Is TV Dead?

July 18, 2019/ Bill Durrant
For Brands Who Want to Grow: Is TV Dead?

Within most marketing and media organizations there are still two types of people: those who believe in the power of TV and those that believe TV is dead. They’re both wrong.

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July 18, 2019/ Bill Durrant/
Brand Growth, Brand Marketing, Media Buying, Media Planning, TV
media buying, media planning, brand growth, brand media, roi, tv, tv buying
July 15, 2019

Growing Your Brand With Efficient Media Planning: Advanced TV

July 15, 2019/ Bill Durrant
Growing Your Brand With Efficient Media Planning: Advanced TV

If you are not using Advanced TV to help your brand grow you are throwing money away. Smart media planning and media buying means exploiting channels like Advanced TV.

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July 15, 2019/ Bill Durrant/
Media Planning, Brand Growth, Brand Marketing, Media Buying
media planning, media buying, tv, advanced tv, digital media, digital marketing, marketing

Source: Exverus Media

  • The Paid Media Blog/
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Crossing Chasms

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Bill Durrant, Media Agency Founder | Speaker | Author of Digital Stone Age

Crossing Chasms is designed for brand marketers to learn the latest research and strategic thinking in using paid media for brand growth.

Since 2012, Bill has helped pioneer the combination of media, creativity, data and transparency to fuel brand growth.

Want to work with Bill? E-mail Bill and set a time for a one-on-one meeting.

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