“Crossing the Chasm” is the term for brands ready to make the leap to the next level in revenue. On this site I share the most effective advertising and paid media strategies for modern brands ready to cross the chasm.
Brands know that paid media and advertising are one of the surest paths to growth, but brands looking to “cross the chasm” or create a step change in revenue need specific paid media and advertising strategies that address their needs specifically.
Bill Durrant is a paid media expert with eighteen years of experience helping brands grow. As President of Exverus Media, he develops the strategies, media plans, negotiations and analytics that get brands across the chasm.
His book, Destroy The Hype: Creating Effective Marketing In An Era of Hype debuts in Q4 2019.
When not chasm-crossing, Bill fills his time with his family, soccer and travel.