Case Study: Digital Entertainment Brand Growth Through Paid Media

Case Study: Digital Entertainment Brand Growth Through Paid Media

For digital/service/platform/entertainment brands the world of media is very different than store-distributed products. Instant accountability can often lead to a short-term or lower funnel mindset. But as with most brands, success comes quickest with a combination of media channels and strategies.

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Growing an Entertainment Brand Through E-Commerce + Offline Media

Growing an Entertainment Brand Through E-Commerce + Offline Media

Most entertainment brands I have worked with suffer from an identity crisis: How much to brand their platforms or networks vs. support for individual titles. Paid media can help.

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