Why Digital-Only Media Plans Leave Brand Growth on the Table
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The Paid Media Blog for Brand Growth
Brands know that paid media and advertising are one of the surest paths to growth, but brands looking to “cross the chasm” or create a step change in revenue need specific paid media and advertising strategies that address their needs specifically.
Crossing Chasms
Bill Durrant, Media Agency Founder | Speaker | Author of Digital Stone Age
Crossing Chasms is designed for brand marketers to learn the latest research and strategic thinking in using paid media for brand growth.
Since 2012, Bill has helped pioneer the combination of media, creativity, data and transparency to fuel brand growth.
Want to work with Bill? E-mail Bill and set a time for a one-on-one meeting.
