Brands know that paid media and advertising are one of the surest paths to growth, but brands looking to “cross the chasm” or create a step change in revenue need specific paid media and advertising strategies that address their needs specifically.
Do you like your CEO? He or she may not be happy with you if you are only using digital media to grow your brand. Metadata proves that digital only media plans are not as effective or efficient as media plans that include traditional media.
Paid Social Media drives brand growth. But not in the way “growth hackers” and e-commerce brands think. It’s because of versatility and effective paid media strategy, not just relentless testing and retargeting to tribes.
If I could use only three paid media channels to grow a brand efficiently, I would use Social, Wildpostings and Advanced TV. Why? They are best poised to drive efficient brand growth in media plans and media buys as we enter the 20’s.
