Why Paid Social Media Drives Brand Growth

Why Paid Social Media Drives Brand Growth

Paid Social Media drives brand growth. But not in the way “growth hackers” and e-commerce brands think. It’s because of versatility and effective paid media strategy, not just relentless testing and retargeting to tribes.

Read More

The Media Channels That Drive Brand Growth

The Media Channels That Drive Brand Growth

If I could use only three paid media channels to grow a brand efficiently, I would use Social, Wildpostings and Advanced TV. Why? They are best poised to drive efficient brand growth in media plans and media buys as we enter the 20’s.

Read More