Brands know that paid media and advertising are one of the surest paths to growth, but brands looking to “cross the chasm” or create a step change in revenue need specific paid media and advertising strategies that address their needs specifically.
Every single brand has the means to measure the ROI and brand growth from their ad spend, and to project future growth with an increased advertising budget. Here’s how to do it…
One of the biggest challenges in growing a brand is accountability. When budgets are tight and there is no direct ROI/ROAS for marketing tactics, CEOs tend to look at these as expenses rather than investments. So how are modern brands solving for this?
SUJA was in a unique position in 2018. They had challenging growth goals and a modest media plan budget to hit them with. Their mission was to build and execute a “smarter” media plan that maximized every dollar without falling into the lower funnel only trap.
Do you like your CEO? He or she may not be happy with you if you are only using digital media to grow your brand. Metadata proves that digital only media plans are not as effective or efficient as media plans that include traditional media.
Paid Social Media drives brand growth. But not in the way “growth hackers” and e-commerce brands think. It’s because of versatility and effective paid media strategy, not just relentless testing and retargeting to tribes.
